I help purpose-first brands serve more people, more often. Ready to grow your impact footprint? Tap into the same strategies I've used to help other brands reach, inspire, & uplift the communities they serve.
I Help Servant Leaders Grow Their Impact Footprint
Over the past 7 years I've helped businesses across 25+ industries drive more revenue. Now, I've made it my mission to help servant leaders drive more impact. For example...
California Black Health Network
CBHN hosted a free online cooking class featuring celebrity chef Tiffany Derry, aiming to educate the local African American community on healthy eating habits & empowering them to take control of their health through learning how to cook. I collaborated with CBHN & Capital Brands to drive event registrations by leveraging demographic, geographic, and interest-based targeting strategies to spread awareness. This led to an increase in event registrations, ultimately enhancing CBHN's impact by improving healthy eating education within the communities they serve.
SAVA Charter School
SAVA Charter School wanted to help more students prepare for careers within in-demand fields while spreading awareness of their tuition-free Career Pathway programs. Through leading their digital acquisition efforts I was able to help them reach more prospective students while generating enrollment inquiries for under $20 per lead.
Western Dental Portfolio Brands
Western Dental wanted to generate more booked appointments and provide dental work for patients under their portfolio brands (Brident & Vital Smiles). While working closely with their Sacramento-based digital acquisition agency, Digital marketing Labs, I was able to help them reduce patient acquisition costs & improve their reporting process. This led to an increase KPI visibility, allowing us to better understand which markets to invest our advertising dollars in & improve our marketing ROI.
CareSave Tech. Portfolio Brands
CareSave Technologies had 5 healthcare & tech brands they wanted improve their impact footprint for within the communities they serve. Their team wanted to help more nurses create a better work-life balance through their brand ShiftMed while helping more families in need of in-home care through their brands HomeCare.com and Care In Homes. While working within their digital acquisition team, I implemented new strategies that helped us serve more people & improve their impact footprint across the board.
Balance Treatment Center
Balance Treatment Center wanted to improve the mental health of people within the greater Los Angeles county community by opening two new locations & serving more patients. While working with their TV Advertising & SEO team, I rebuilt their landing pages & revamped patient-facing messaging, launched paid digital efforts across Google & Facebook, and help them break new personal records by generating over 85 inbound phone call inquiries in a single month.
SMUD
Sacramento Municipal Utilities District (SMUD) wanted to drive awareness & enrollments for their various programs designed to help Sacramento Residents access clean energy. Working alongside Digital Market Labs, I managed their digital acquisition & awareness efforts across paid search & paid social for over 5 years, helping them increase program & event registrations across the board.
My Marketing Philosophy is Simple:
Prioritize People Over Profit
I believe that people-focused marketing starts with "Why?"
Lead with "Why" to make your audience aware of your purpose.
Make an emotional connection with the people you serve by intentionally articulating the purpose of your organization. When people know why you want to help, they're more open to accepting your support.
Follow with "How" to show how you are uniquely qualified to solve your audience's problems.
Show your audience how you've helped people just like them. When people can see exactly how you've helped others solve the same problems they have, they begin to develop a desire for your aid.
End with "What" to tell your audience exactly what must be done to get started, and what to expect when working with you.
Tell the people you serve exactly what they need to do in order to accept your help. When people understand exactly how to get started and what to expect, they begin to trust your organization and are more likely to accept your help.
Then, help people traverse the natural Buyer's Cycle with
Omni-Channel Digital Marketing
Problem Aware
People become aware that they have a problem and begin searching for products that can solve their problem.
Product Aware
People become aware of products that have the potential to solve their problem. They begin to research products.
Solution Aware
People identify the few products that appear to be fitting solutions and move closer to making a buying decision.
Value Aware
People narrow down their selection to the solutions/brands that appear to provide the most value relative to their specific needs.
Brand Aware
People experience what it's like to work with the brand they chose to solve their problem and are ready to make a buying decision.
Wondering how well this philosophy helps brands grow?
Here are some recent numbers:
Care In Homes™ reached more families while generating more leads for less money.
In January of 2023, I helped Care In Homes lift lead volume by 4x while dropping CPAs by 10% YoY after revising their paid search strategy on Microsoft Ads to reach people who were most likely to convert.
ShiftMed reached more nurses & acquired more users for their staffing app.
From November 2021 to January 2023, I helped ShiftMed scale their Apple Advertising efforts from $0 toover $90k/mo and acquire more app users without exceeding their CPI targets. I also helped them scale Google Ads acquisition efforts from $0 to $300k+/mo, acquiring new nurses as app users while staying within their CPI targets.
All Print Heads reached more businesses & increased their return by 50%.
In 2021, I helped All Print Heads lift revenues by 52% and increase their ROAS by 50% without spending more money by testing new landing pages, ad formats, and campaign types on Google Ads.
Newmans Pest Control served more families and grew their customer base by 40% YoY.
During the heart of the pandemic lockdowns of 2020, I helped Newmans Pest Control grow their revenues & customer base by 40% YoY while helping them mitigate wasted adspend by shifting away from a losing paid search strategy towards Local SEO & Reputation Management.
Neo Charge grew thier revenues every month for 6 months in a row.
From February to August of 2021, I helped Neo Charge reach & serve more customers while growing their revenues month-over-month after optimizing their paid search strategy by testing new ad copy, ad formats, and targeting practices.
Stanton Park Capital generated more phone calls & conversions for 6 months in a row.
From March to August of 2021, I helped Stanton Park Capital generate more inbound inquiries month-over-month after revising their targeting practices & launching new customer acquisition campaigns.
Equity Wave Lending improved lead quality & generated more leads at a 63% lower CPL.
In May of 2021, I helped Equity Wave lending generate 43% more leads while paying 63% less per lead MoM after revising their targeting practices to improve lead quality.
Want to see if a people-first approach can help your brand grow?
Here's the 3-Step Process:
First, we find & fix your traffic leaks.
The first step in creating a people-first strategy is making sure that you're creating an amazing customer experience. Together, we'll find your traffic leaks by reviewing each step of your Customer Journey to find out where you're seeing people drop-off most often. Then we'll determine what's causing the drop off - whether it's targeting the wrong people, message-to-market mismatch, poor UX design, or bad landing page experiences.
Then, we'll improve your media buying efficiencies.
Once we've discovered & fixed your traffic leaks, we'll review your media buying strategies to discover opportunities that allow us to cut mitigate wasted adspend while improving overall performance. We'll start with finding out how much money you're wasting on clicks from people who will never convert on search channels, and finish up by revising your remarketing campaigns across social channels.
Finally, we'll tune-up your nurturing & retention strategies.
Turning MQLs into customers is a game of lead nurturing, and keeping those customers coming back is a game of retention. Once we're certain that your traffic leaks have been plugged and your media buying strategies are delivering leads or app installs within your KPI targets, we'll revise your follow-up strategies together to be sure that you're maximizing your advertising investment.
“Austin has been great to work with and has helped us achieve our goals. He listens and provides valuable feedback to help business owners drive the business and achieve goals. We have seen some large YOY growth with new customer acquisitions. We have also seen an increase in web page traffic and call volumes. We look forward to growing the business in 2020 with Austin helping us manage our digital marketing efforts!”
Kenny W.
Co-Owner, Newmans Pest Control
"I've worked closely with Austin on several of my clients' accounts over the past 4 years. He is thoughtful, smart, and personable. You may rely on him if you're looking for an experienced and knowledgeable digital consultant to bring expertise to your organization."
Kyle Cassano
President & CEO, Digital Marketing Labs
"I worked with Austin in our Black Friday and Holiday specials. He made the process smooth and simple and most importantly delivered on the results. We saw a growth of 29% from the previous year's campaign!! Austin is very knowledgable in the space and accessible to all my questions. As a business owner [the] most important thing when I work with 3rd party marketing teams is taking things off my plate and delivering results. Austin went above [and] beyond in both those areas."
